Founded in 1906, the Food and Drug Administration (FDA) had grown into 28 Offices and Centers. Over time, each Office and Center developed their own identity separate of each other. The FDA sought to unify its brand identity across all Offices and Centers. A new logo was created from which synergistic branding was introduced to the entire FDA. The new logo was based on the periodic chart to reflect the scientific approach and focus of the FDA. All branding elements incorporated the new logo to create a holistic brand for the entire FDA. By 2025, the FDA will be comprehensively branded in all channels.

fda.gov

STRATEGY • BRANDING • LOGO DESIGN • HOLISTIC GRAPHIC DESIGN • INSTITUTIONAL BRANDING GUIDE