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The "Super 8 Film Festival" is a mainstay of McCann-Erickson's self-promotion in the Czech Republic. (The Czech Republic has a long, rich history of filmmaking.)  The festival had been running in Prague for five years--every year garnering more attention. Three of the Czech Republic's most famous actors agreed to participate in promoting the festival. The result was the most entries ever for the competition and a packed house the night of the awards. And the festival continues to this day.