A week within joining Fahlgren/Tampa as Creative Director 9/11 hit. Tourism ground to a halt after 9/11. The Florida State Legislature turned to Florida Tourism (the state's promotional agency) to create an emergency response. Florida Tourism turned to Fahlgren. The Florida State Legislature approved a $10 million emergency response plan based upon the recommendations of Fahlgren. This doubled Fahlgren/Tampa's agency billings by 100%. Six months later, Fahlgren successfully defended the Florida Tourism account in a state mandated review.

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